The Strategy & Action Engine for Experience Management.
Formbricks Decision is an open-source analytics platform built on Apache Superset. It serves as the "Resolution Layer" for the Formbricks ecosystem, turning the unified feedback data from Formbricks Hub into clear, strategic choices.
Formbricks is an interconnected value chain designed to close the loop between customer sentiment and business action.
graph TD
A[Formbricks App] -->|Capture Feedback| B(Formbricks Hub)
C[Operational Data] -->|CRM & Usage| B
B -->|Unify & Enrich| D{Formbricks Decision}
D -->|Visualize| E[Current: BI Clarity]
D -->|Reason| F[Future: Agentic Architect]
- Formbricks App: Capture. The privacy-first survey platform to gather data.
- Formbricks Hub: Unify. The central nervous system that ingests, standardizes, and enriches data with AI.
- Formbricks Decision: Resolve. (This Repo) The engine that visualizes the "Why" and decides the "What Next."
Experience Management (XM) is broken. Organizations are drowning in dashboards but starving for Action.
- The Problem: "Metrics Death Spiral"—monitoring NPS dips without knowing why or how to fix them.
- The Trap: Proprietary "Black Boxes" (Qualtrics, Medallia) that lock your data, hide their algorithms, and charge a tax on every insight.
- The Solution: Technical Sovereignty. Own your infrastructure. Own your logic. Own your decision.
Right now, Formbricks Decision combines the massive analytical power of Apache Superset with the unified data model of Formbricks Hub.
Stop analyzing surveys in isolation. Because Formbricks Hub unifies data from App (Surveys), Social (G2, Capterra), and Support (Zendesk), you can use Decision to:
- Visualize the Full Journey: From first click to final review.
- Drill Down Deep: Use SQL to slice data by Region, Plan, or User Behavior.
Leveraging the industry standard Apache Superset:
- No-Code Builder: Drag-and-drop creation of Sunbursts, Heatmaps, and Sankey diagrams.
- SQL IDE: A rich SQL editor for data teams to write complex joins against the Hub's Postgres.
- Enterprise Security: Row-level security (RLS) ensures the right stakeholders see the right insights.
Your Data, Your VPC.
- Connect directly to your internal Product DB or CRM tables.
- Correlate "Sentiment" with "Revenue" without sending a single byte to a third-party vendor.
We are not just building a better dashboard tool. We are building the Cognitive Engine for the Agentic Future.
In the future, you won't build charts. You will ask questions.
- User: "Why is Enterprise churn spiking in Europe?"
- Agent: Analyzes Hub data -> Identifies "Support Response Time" as the driver -> Generates a visualization proving the correlation.
Formbricks Decision will become the "Tool" that autonomous AI agents use to "see."
- Agents will query the engine to monitor customer health in real-time.
- Agents will use the visualization layer to "storytell" their reasoning to humans.
Moving beyond passive reporting to active recommendation:
- Key Driver Analysis: Automatically surfacing the top 3 factors hurting CSAT.
- Churn Impact Modeling: Predicting the revenue impact of specific roadmap decisions.
Note: Formbricks Decision is the Action layer. You will need Formbricks Hub to Unify your data.
- Docker & Docker Compose
- Formbricks Hub credentials (PostgreSQL access)
Detailed setup instructions are under development.
Refer to CONTRIBUTING.md for local development.
We are building the decision engine for the next generation of companies. Join us.
- Fork the repo.
- Create a branch.
- Submit a PR.
Formbricks Decision is a derivative work of Apache Superset.
- Modifications Copyright 2026 Formbricks GmbH.
- Original Code Copyright 2016-2024 The Apache Software Foundation.
Licensed under the Apache License, Version 2.0. See LICENSE.txt and NOTICE for details.